Creative direction, product design, and brand identity for the tattoo industry — built on 20+ years working with the world's leading brands. A UK-led team based in Bangkok. The bridge between Asian manufacturing and Western markets.
Strategic creative leadership across brand, campaign, and product. From concept to execution — with the cultural fluency to position Asian brands convincingly in Western markets.
20+ years designing for the industry's leading brands — machines, power supplies, grips, cartridges, and accessories. A team of designers and working tattooists. Every product evaluated against real studio use, not just aesthetics.
Fractional creative direction and industry consultancy. Senior-level thinking without the full-time overhead — particularly valuable for Asian brands navigating Western market entry.
Visual identities that land with Western audiences — naming, mark-making, and complete design systems. Built with an instinctive understanding of what Western consumers respond to.
Specialist expertise helping Asian manufacturers build genuine credibility in UK, US, and European markets. Western eyes. Western instincts. Real industry relationships.
Packaging that competes at the highest level. Tattoo equipment, consumables, accessories — designed with the finish and feel that premium Western retail demands.
ARTIFACT is a creative studio led by Bez — a UK creative director and product designer based in Bangkok, with over 30 years spanning illustration, CAD engineering, industrial design, 3D art, and brand identity.
A working tattooist for over two decades — backed by a network of respected artists who pressure-test every product against real studio use. Every brief gets filtered through actual hands-on experience, not guesswork.
For the last 20+ years, the team has designed products and brands for some of the tattoo industry's most recognised companies — with a specialism helping Asian manufacturers build the credibility and visual identity that Western markets respond to.
"Designed and tested by people who actually use this stuff. That's rarer than it should be."
Machines, power supplies, and studio hardware designed and tested by a team of working tattooists. 20+ years with the industry's leading brands — the hands-on knowledge to know what works in a real studio, not just what looks good in a render.
Start a projectGrips, cartridge systems, packaging, and studio accessories — designed and reviewed by working tattooists. The difference between a product that feels right in the hand and one drawn up by people who've never held a machine.
Start a projectBrand identity for studios, equipment brands, conventions, and artist collectives — built with real cultural credibility. Not a generic agency interpreting the industry from the outside, but a team that's been part of it for over two decades.
Start a projectSpecialist consultancy for Asian manufacturers wanting genuine traction in UK, US, and European markets. Western creative instincts, Asian market proximity — and 20+ years of relationships with the brands that matter in this industry.
Get in touchGot a product brief, a brand to build, or a market to crack? We work with a select number of clients — so every project gets the attention it deserves.